Women and Money: Treasure Hunting with Susan Fries

I so enjoyed Linda Descano's blend of humor and financial common sense in her recent interview with The Termite Lady on Responsible Choices page. 

Change Your Perception, Change Your Results

The quote from Susan Fries about her telling folks that she helps “protect their property and health” instead of the more pedestrian, “I’m in the pest control business” vividly illustrates the power of perception changes.  She “manages through” challenges, knowing she will survive, a model for women everywhere. 

Practical Money Lessons for Kids

That she teaches her kids money principles through “treasure hunting” was so practical, we can’t ignore the power of common sense being applied to money, especially when so many women will end up dealing with their own money alone at some time in their lives. 

A great example of a leader in the Women and Money field, weaving her knowledge and wisdom with Susan’s to inspire us all.

Women Make Better Investors? Told You So!

This week, Good Morning America introducted their new legal analyst Dan Abrams, who has just published a new book:-

Man Down: Proof Beyond a Reasonable Doubt That Women Are Better Cops, Drivers, Gamblers, Spies, World Leaders, Beer Tasters, Hedge Fund Managers, and Just About Everything Else

For the book Abrams has culled through various scientifically measured “real studies”,and of course, much discusssion has ensued, Naturally I wanted to weigh in too!!

Dan states that it is absolutely clear that women are better investors than men, as women are satisfied with hitting proverbial singles or doubles to use a baseball analogy, whereas many men tend to swing for the fences with their investments.

 He states further that the delta between women’s and men’s investment returns are 3-4%; i.e., women receive much higher returns than do men.

Studies that I am familiar with tout women besting men’s investment returns by at least 1%, yet we do agree on the general tenet, that women are GREAT investors.  The problem is, there aren’t more women investors.  So, that’s part of my passion, to engage women with their money, to empower women to be WISE investors—Watchful, Inquisitive, Strategic and Empowered.  Mr. Abrams’ research surprised even him, and he states that the findings in his book will be taken much more seriously, since the author is a man.  Again, I couldn’t agree more!

 Dan details much of a woman’s approach to investing as I’ve incorporated into my WISE acronym, we women are inherently watchful….we don’t miss much of what goes on around us.  We are then inquisitive to discover how investments work fundamentally, and then how they work together, so that we can be strategic, not just in how we’ll create a portfolio, yet also in how we’ll manage it along the way.  Ultimately then, we women are empowered with our knowledge and wisdom and better able to achieve our dreams. 

 Thank you, Mr. Abrams, for your inquisitiveness and your courage to publish what some of us have known all along, specifically that women make great investors, among many other things. 

 We Can Do It Women!